1 in 4 Bulgarians

Video games are the cultural context of the young generations. Bulgaria is not an exception.

71% Watch and Play

81% Passionate Gamers

973,362 Gen Z

67% Watch and Play

77% Passionate Gamers

1,282,400 Millennials

Total: 1,550,295

24% of the Total Bulgarian Population

Gamers in Bulgaria

Strategic audience reach by chosen environment.

10-14 Years 12.65%

15-19 Years 11.54%

20-24 Years 11.01%

25-29 Years 12.38%

30-34 Years 16.69%

35-39 Years 17.31%

40-44 Years 18.41%

24% of the Total Bulgarian Population

The gaming community isn't homogenous. Different communication platforms (games, creators, events) reach different audiences.

Segment

Games

Creators

Events

10y - 19y

358,969

Minecraft, Roblox, Fortnite, Among Us, Fall Guys, Brawl Stars, GTA V, PUBG:Mobile

20y - 29y

431,386

League of Legends, GTA V, Valorant, Fortnite, Apex, Tarkov, FIFA

30y - 44y

777,742

CS:GO, DOTA 2, CoD, FIFA, World of Warcraft, Hearthstone