Build Smarter
Challenge
In early 2024, Schneider Electric Bulgaria collaborated with TDB Play to engage the youth through video games. Ten selected players had one week to construct virtual factories, leading to a grand finale on February 17th.
Establish the brand as a premier employer for a young audience entering the professional job market.
Foster creative thinking by utilizing Minecraft to solve complex industrial and sustainability challenges.
Bridging the gap between Heavy Industry and the Minecraft community.
In early 2024, Schneider Electric Bulgaria collaborated with TDB Play to engineer a campaign that translated complex energy technology into a familiar digital pastime.
By utilizing Minecraft as a canvas for sustainability, we invited Bulgarian Gen Z to think critically and creatively about the future of industry. Ten selected players spent one full week designing virtual factories, leading to a high-production Grand Finale livestream that natively integrated the brand's core values into the gaming ecosystem.
We created an awesome gaming experience that natively integrated Schneider Electric for thousands of Bulgarians.
We got our mining gear on and dug up a diamond, organizing the first factory building competition in a virtual environment in Bulgaria.
