Trusted by names you know. Played by audiences that matter.
Our partners trust us to turn gaming from a vague opportunity into something people can understand, approve and experience.
MAKING BRANDS
PLAYABLE
We help brands and agencies turn marketing objectives into gaming-native campaigns, activations and community experiences.
WHAT WE DO
Gaming can be a shortcut to attention or a fast way to look lost.
Gaming is full of platforms, formats, creators, communities, memes, tournaments, livestreams and inside jokes. For a brand, that can either become a great opportunity or a very expensive awkward moment.
We help brands and agencies find the right role for gaming inside their campaign. Sometimes that means a creator-led content format.
The goal is to use gaming to reach and deeply engage the audience you actually care about in a way that feels natural and useful.
Strategy
Creative Concepts
Influencer Marketing
Sponsorship Integration
Branded Content
Custom Campaigns
Always-On Communication
Event Activations
Owned IP Partnerships
Community Activations
1 in 4 Bulgarians are Gamers*
Video games are the cultural context of the young generations. Bulgaria is not an exception.
71% Watch and Play
81% Passionate Gamers
973,362
Gen Z
67% Watch and Play
77% Passionate Gamers
1,282,400
Millennials
Total: 1,550,295
24% of the Total Bulgarian Population
Gaming is no longer a niche audience.
Gaming is no longer just a category. It is a high-attention environment where audiences watch content, follow creators, join communities, spend, compete and interact with brands.
SERVICES
Gaming campaigns rarely fit into one neat box. A brand may need a strategy, a creator campaign, a sponsorship platform, a content series, an event activation — or all of these working together.
TDB Play helps brands and agencies define the right approach, develop the campaign idea, and manage the execution across creators, content, communities, events and owned gaming platforms.
Strategy, Concepts & Campaign Development
For brands that know gaming matters, but need the right way in.
We help define the campaign role, audience angle, creative territory and execution format — turning broad marketing objectives into gaming-native ideas that are clear, budgetable and possible to deliver.
Creator & Influencer Marketing
For brands that want to reach gaming audiences through trusted voices.
We help select, brief and manage gaming creators in a way that fits the campaign objective, the audience and the platform. The goal is not just to "book influencers," but to build creator formats that feel natural inside gaming culture.
Sponsorship & Platform Integration
For brands that want to enter gaming through existing communities, events or platforms.
We package and integrate brands into gaming environments where the audience already exists — from owned TDB Play platforms to tournaments, festivals, creator formats and community activations.
Branded Content & Production
For brands that need content people will actually watch.
We develop and produce gaming-related content formats, from creator-led videos and livestreams to branded series, campaign assets and social-first content. With production capabilities close to the team, campaigns can stay more flexible and cost-efficient.
Event Activations & Gamification
For brands that want to turn physical events into interactive gaming experiences.
We create gaming zones, branded challenges, tournament formats and live audience mechanics for events, retail spaces, festivals and brand activations. We also have gaming hardware and technical equipment at our disposal, making execution easier to plan and control.
Always-On Gaming Communications
For brands that want to build a longer-term presence in gaming.
We help brands move beyond one-off campaigns by planning recurring content, creator formats, community communication and campaign extensions that keep the brand present in gaming conversations over time.
OWNED & MANAGED IPs
Not every campaign has to start from zero. TDB Play also develops and manages gaming platforms, events and communities that brands can become part of — from festival environments and content platforms to competitive gaming formats.
FEATURED WORK
Bulgarian Project
Schneider Electric Build Smarter Challenge
Repositioning a complex industrial brand for Gen Z by turning factory design into a competitive Minecraft experience.
SEE MORE
Upcoming Project
Project Classified
New case study currently under development. Stay tuned for the full breakdown.
MORE COMING SOON
Upcoming Project
Project Classified
New case study currently under development. Stay tuned for the full breakdown.
MORE COMING SOON
Schneider
The campaign achieved good visibility among young people with interests in technology, both for Schneider as a brand and for smart factories as a concept. We believe that by doing this we are truly encouraging the choice of a career path in a technological environment and in a clear and direct way we are showing opportunities that are a business reality in Bulgaria, but often remain underappreciated by young audiences.
GET IN TOUCH AND STAY IN TOUCH
Got an idea, a brief,
or just a “what if”?
You do not need a finished campaign plan to talk to us. Tell us what you are trying to solve — a launch, an audience, a brand challenge, an event, a creator idea or something still half-formed — and we'll help shape the right gaming approach.
Join our newsletter
Stay updated with our latest projects, gaming insights, and industry trends delivered directly to your inbox.