TDB Play | Marketing & Gaming
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AT TDB PLAY WE EXCEL AT THE CROSSROADS OF MARKETING, GAMING & GEEK CULTURE AND CONTENT.

WITH THIS UNIQUE BLEND OF KNOW-HOW AND EXPERIENCES WE WORK WITH BRANDS TO GROW THEIR BUSINESS. WE DO THAT VIA SPONSORSHIP INTEGRATIONS, INFLUENCER MARKETING AND CUSTOM CAMPAIGNS.

WE WORK WITH AGENCIES AND DIRECTLY WITH BRANDS WITH A SOLE FOCUS: GROW YOUR BUSINESS. BUT BEFORE WE GO THERE, LET'S TALK AUDIENCE — DISCOVER HOW MANY ARE THE GAMERS, WHO ARE THEY AND WHY THEY MATTER:

1 in 4 Bulgarians

Video games are the cultural context of the young generations. Bulgaria is not an exception.

Minecraft Characters
71% Watch and Play
81% Passionate Gamers
973,362 Gen Z
67% Watch and Play
77% Passionate Gamers
1,282,400 Millennials
Total: 1,550,295

24% of the Total Bulgarian Population

Gamers in Bulgaria

Strategic audience reach by chosen environment.

10-14 Years 12.65%
15-19 Years 11.54%
20-24 Years 11.01%
25-29 Years 12.38%
30-34 Years 16.69%
35-39 Years 17.31%
40-44 Years 18.41%

Total Gaming Audience: 1,550,295

24% of the Total Bulgarian Population

Community of Communities

The gaming community isn't homogenous. Different communication platforms (games, creators, events) reach different audiences.

Segment
Games
Creators
Events
10y - 19y
358,969
Minecraft
Minecraft, Roblox, Fortnite, Among Us, Fall Guys, Brawl Stars, GTA V, PUBG:Mobile
VIVACOM Game On
20y - 29y
431,386
LoL
League of Legends, GTA V, Valorant, Fortnite, Apex, Tarkov, FIFA
Red Bull Tetris
30y - 44y
777,742
CS2
CS:GO, DOTA 2, CoD, FIFA, World of Warcraft, Hearthstone
Mr.Jackp0t - Page coming soon
Kito Gaming - Page coming soon
Good Game Bulgaria
Note: Games, creators, and events are provided as examples and are not an exhaustive list.