ENGAGE GEN Z & GEN Alpha
Authentically, Through Gaming
STRATEGIC SYNOPSIS
SUMMARY OF OUR OFFERING
FOSTER YOUR PRESENCE WITH GEN Z & GEN α
Become a part of VIVACOM GAME ON. We gathered Bulgaria's most popular gaming content creators, attracted 900 people to a live event, broke a Guinness World Record, and generated over 2.2 million organic reach through an intensive 8-episode YouTube series and 5 massive livestreams.
TOTAL REACH
2.2 MILLION
ORGANIC IMPACT // 8 MONTHS
GLOBAL ACHIEVEMENT
GUINNESS WORLD RECORD
OFFICIAL STATUS BROKEN
LIVE ENGAGEMENT
900 ATTENDEES
LIVE EVENT CAPACITY
CONTENT VOLUME
12 MAJOR RELEASES
8 EPISODES // 4 STREAMS
VGO FORMAT // 8 MONTHS
VIVACOM GAME ON is a gaming-themed competition among influencers and runs for 8 months featuring with interactive live streams, VOD series in Youtube and tons of short-form content.
Active on VIVACOM and Influencers channels.
STRATEGIC POSITIONING
VIVACOM GAME ON could serve as a powerful tool for brands to engage large Gen Z and Gen Alpha audiences and position as cultural insiders.
PRODUCT INTEGRATION
Your product or service can be deeply integrated in the story off VIVACOM GAME ON and help you achieve your business goals.
PARTNERSHIP ECOSYSTEM
TDB Play partners with VIVACOM to bring VGO to life. We also work with commercial brands to elevate the experience and deliver marketing value.
VIVACOM GAME ON IS
A BRAND CATALYST
MASSIVE REACH
Gaming and influencers are a central part of Gen Z and Gen Alpha lives. We build VIVACOM GAME ON exactly there - where the audience already is.
INTERACTIVE ENTERTAINMENT
We don't produce content for passive consumption. Every stream and series is designed for real-time engagement.
OMNICHANNEL ECOSYSTEM
TikTok, Instagram, YouTube, or Twitch? Our answer is YES! A seamless presence across the entire digital landscape.
NARRATIVE CLIMAX
Cohesive storytelling that builds momentum over 8 months, culminating in a high-stakes festival-like live final event.
DEEP BRAND INTEGRATION
We offer deep integration of your brand into every platform and the full duration of the story, adjusted specifically to your business goals.
PROJECT TIMELINE
VGO SO FAR & LOOKOUT INTO 2026
SEASON 1 // 2024
THE GENESIS
- The original concept launch
- High-profile strategic partners
- Exceptional engagement metrics
- GUINNESS WORLD RECORD
SEASON 2 // 2025
EVOLUTION
- Launch of dedicated YouTube series
- Bridging real-world with fantasy worlds
- Optimized OKRs & Media Impact
- Record-breaking live finals attendance
SEASON 3 // 2026
UNDER CONSTRUCTION
THE FUTURE
- Expanded YouTube Series formats
- Targeting unprecedented SoMe metrics
- Live Finals scaling to major venues
- NEXT-GEN INTEGRATIONS
PARTNER SELECTION
HOW TO JOIN?
PHILOSOPHY
Fewer, but Deeper
We aim for meaningful synergy over volume. We choose to work with fewer partners to ensure every integration is a deep, authentic part of the VGO story.
EXCLUSIVITY
Category Lockdown
We offer strict category exclusivity. We work with only 1 brand per category, ensuring your message owns the space without competition.
TAILORING
Bespoke Architecture
One size fits all is an idea for clothes, not for sponsorship integrations. Together we'll imagine, discuss and set your custom integration in action.
HERE ARE THREE STARTING POINTS
VISIBILITY
This package focuses on visibility - live streams, video on demand, web & social. Position your brand as a core pillar of the community. You can think of it as highly contextualized CPM campaign.
VISIBILITY
- Website branding Logo placement and link on the official landing page.
- Branding in YouTube episodes Logo placement in longform video content.
- Livestream logo carousel Rotating logo presence during streams.
- Livestream chatbot message Automated brand mentions in live chat with message and link.
- Digital branding at the live finals Logo presence on available screens.
- Brand visibility in Social Media Assets Logo placement on social media assets posted by talents and VIVACOM.
- Products for Giveaways Possibility of providing prizes for the event giveaways.
- Limited tickets for your team & friends Free of charge tickets for you and your team to enjoy the event.
ENGAGEMENT
- Creative integration in one YouTube episode
- Creative Integration in one Livestream
- Product placement in Youtube episodes, live stream & live finals
- 15 m² floorpsace for branded activation at the live finals
- Extra tickets for your team & friends at the finals
NARRATIVE
- Deep Storytelling Integration
- On-stage activation at the live finals
- Creative integration in a total of 3 YouTube episode
- Creative Integration in a total of 2 Livestreams
- Dedicated talent social media activation
- Adittional 15 m² floorpsace at the live finals
- Preferential access to the finals
ENGAGEMENT
On top of visibility, we add engagement. Product Placement, giveaways, quizzes and interaction. Or, in other words, highly-effective CPM campaign.
ENGAGEMENT
- Creative integration in one YouTube episode Branded segment or challenge in the longform videos.
- Creative Integration in one Livestream Interactive branded live segment.
- Product placement in Youtube episodes, live stream & live finals Organic use of products across all platforms.
- 15 m² floorpsace for branded activation Physical space availability at the offline finals.
- Extra tickets for your team & friends Expanded ticket pack for your and your team to enjoy the event.
VISIBILITY
- Website branding
- Branding in Youtube episodes
- Livestream logo carousel
- Livestream chatbot message
- Digital branding at the live finals
- Brand visibility in Social Media Assets
- Products for Giveaways
- Limited tickets for your team & friends at the finals
NARRATIVE
- Deep Storytelling Integration
- On-stage activation at the live finals
- Creative integration in a total of 3 YouTube episode
- Creative Integration in a total of 2 Livestreams
- Dedicated talent social media activation
- Adittional 15 m² floorpsace at the live finals
- Preferential access to the finals
NARRATIVE
The ultimate brand takeover. Fully immerse your identity into the project’s DNA with custom storytelling, talent-led social content, and a dominant physical presence at the Grand Finals event. Following the logic, to CPM and CPC we add a high-value branded content.
NARRATIVE
- Deep Storytelling Integration Brand values integrated into core narrative.
- On-stage activation at the live finals Exclusive main-stage segment created for your brand.
- Creative integration in a total of 3 YouTube episode Recurring creative segments with your brand involved.
- Creative Integration in a total of 2 Livestreams Two unique integrations into the live sessions.
- Dedicated talent social media activation Shoutouts from the involved influencers.
- Adittional 15 m² floorpsace at the live finals Total 30 m² of space available for your brand.
- Preferential access to the finals VIP seating and backstage access.
ENGAGEMENT
- Creative integration in one YouTube episode
- Creative Integration in one Livestream
- Product placement in Youtube episodes, live stream & live finals
- 15 m² floorpsace for branded activation at the live finals
- Extra tickets for your team & friends at the finals
VISIBILITY
- Website branding
- Branding in Youtube episodes
- Livestream logo carousel
- Livestream chatbot message
- Digital branding at the live finals
- Brand visibility in Social Media Assets
- Products for Giveaways
- Limited tickets for your team & friends at the finals
TRUSTED BY INDUSTRY LEADERS
PREVIOUS PARTNERS
JOIN THE NETWORK
WHAT OUR CLIENTS ARE SAYING
INTERESTED?
LEVEL UP YOUR BRAND NARRATIVE
BOOK A CALL
Sync with our team to discuss integration opportunities.
WRITE US AN EMAIL
Direct line to our partnership architects: hello@tdbplay.com
SALES PARTNERSHIPS
We work with sales partners — individuals or agencies. You get a great product to offer, and we offer a reasonable compensation. If you have any ideas — get in touch.